On Monday, April 18, and Tuesday, April 19, in partnership with Global News, Canadian Blood Services and the organ donation agencies across Canada we will once again be holding a TV, online and social media registration blitz to kick off organ and tissue donation awareness week. The goal? 48,000 conversations about organ and tissue donation in 48 hours.
Help us encourage Canadians to register their decision to be an organ and tissue donor by visiting LiveOn.ca. Be sure to tune in to Global News for updates on the registration drive and join the conversation online using the hashtag #48in48.